| ipClouds VoIP | BT | Winner | |
| FREE Incoming calls | Yes | Yes | Tie |
| FREE calls to members anywhere in the world | Yes | - | ipClouds VoIP |
| FREE UK landline calls | Yes | - | ipClouds VoIP |
| FREE Line rental | Yes | - | ipClouds VoIP |
| FREE 0845 Number | Yes | - | ipClouds VoIP |
| Direct Dial | Yes | Yes | Tie |
| FREE Voicemail | Yes | - | ipClouds VoIP |
| FREE Caller ID | Yes | - | ipClouds VoIP |
| FREE Call Waiting | Yes | - | ipClouds VoIP |
| FREE Call Forwarding | Yes (coming soon) | - | ipClouds VoIP |
| FREE 3-Way Calling | Yes (coming soon) | - | ipClouds VoIP |
| Minimum Spend | No | Yes | ipClouds VoIP |
| Activation fee | No | Yes | ipClouds VoIP |
| 14-day Money Back Guarantee | Yes | - | ipClouds VoIP |
| WINNER | ipClouds VoIP |
| ipClouds VoIP | Alpha Telecom | Winner | |
| FREE Incoming calls | Yes | - | ipClouds VoIP |
| FREE calls to members anywhere in the world | Yes | - | ipClouds VoIP |
| FREE 0845 Number | Yes | - | ipClouds VoIP |
| Direct Dial | Yes | - | ipClouds VoIP |
| Complicated PIN/Password | No | Yes | ipClouds VoIP |
| FREE Voicemail | Yes | - | ipClouds VoIP |
| FREE Caller ID | Yes | - | ipClouds VoIP |
| FREE Call Waiting | Yes | - | ipClouds VoIP |
| FREE Call Forwarding | Yes (coming soon) | - | ipClouds VoIP |
| FREE 3-Way Calling | Yes (coming soon) | - | ipClouds VoIP |
| Minimum Spend | No | Yes | ipClouds VoIP |
| WINNER | ipClouds VoIP |